Paris Hilton channels Baywatch babe Pamela Anderson in a red swimsuit in Hawaii

At first glance, the blonde in the red swimsuit posing on the beach looks a little like a cast member of Baywatch.

In fact, it's actually Paris Hilton posing for a set of snaps to publicise her new swimwear range.

The 29-year-old star showed off her trim and toned figure as she struck a number of poses on a idyllic Hawaiian beach this weekend.

The star looked relaxed as she stood in the sea, perched on rocks and sat on the deserted beach for the shots, which are said to be for a upcoming edition of a European magazine.

Her appearance was reminiscent of Pamela Anderson's appearances in 1990s hit series Baywatch.

Anderson, now 43, played lifeguard C.J. Parker on the hit show from 1992-1997.

Hilton is also in Hawaii to visit the family of her boyfriend Cy Waits, who grew up there.

She was spotted on the island of Molokai with Waits on Friday, where they dined out at a local restaurant, according to Radar Online.

'Everybody wanted to take pictures with her and she was very accommodating,' a source told the website.

'She didn't turn anybody down, and her boyfriend just stepped aside and let her do her thing every time someone asked for a photo.'

Hilton seems to have brushed off what has been a couple of troubled months.

She was arrested back in August for cocaine possession after being pulled over by police who suspected Cy Waits was driving under the influence.

Waits was arrested for DUI, and Hilton was found to have just under a gram of cocaine in her purse.

She insisted that neither the purse nor the cocaine belonged to her.

But Hilton was charged and given one year's suspended jail sentence, a $2,000 fine and 200 hours of community service as part of a plea deal.